{"id":3499,"date":"2025-01-21T18:12:27","date_gmt":"2025-01-21T18:12:27","guid":{"rendered":"https:\/\/mooddie.pt\/?page_id=3499"},"modified":"2025-02-13T14:56:13","modified_gmt":"2025-02-13T14:56:13","slug":"transformar-dados-em-conhecimento","status":"publish","type":"page","link":"https:\/\/mooddie.pt\/pt\/cases\/transformar-dados-em-conhecimento\/","title":{"rendered":"transformar dados em conhecimento"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;3503&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; mouse_sensitivity=&#8221;25&#8243; layer_one_image=&#8221;2775&#8243; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;bottom&#8221; shape_divider_height=&#8221;90px&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;tilt_alt&#8221;][vc_column top_padding_desktop=&#8221;200px&#8221; bottom_padding_desktop=&#8221;140px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; text_color=&#8221;#ffffff&#8221; font_size_desktop=&#8221;66px&#8221; font_line_height=&#8221;70px&#8221; text_direction=&#8221;default&#8221; class_name=&#8221;fontinter&#8221;]\n<p style=\"text-align: center;\">Beyond solutions<br \/>\nthere\u2019s <span style=\"color: #00e2e0;\">knowledge<\/span><\/p>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; left_padding_phone=&#8221;30&#8243; right_padding_phone=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;box_cases&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; 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text=&#8221;Voltar aos casos de estudo&#8221; url=&#8221;\/pt\/cases&#8221; icon_fontawesome=&#8221;fa fa-chevron-left&#8221; margin_top=&#8221;80&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;80&#8243; left_padding_phone=&#8221;30&#8243; right_padding_phone=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;textjustify box_cases&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_responsive_text inherited_font_style=&#8221;h3&#8243; text_color=&#8221;#000000&#8243; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;28px&#8221;]\n<h3><span style=\"color: #0069ff;\">Transformar dados em conhecimento:<\/span> utilizando informa\u00e7\u00f5es para impulsionar um crescimento sustent\u00e1vel e apoiar decis\u00f5es estrat\u00e9gicas!<\/h3>\n[\/nectar_responsive_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#0069ff&#8221; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>Introdu\u00e7\u00e3o<\/h4>\n[\/nectar_responsive_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Imagine um neg\u00f3cio com enorme potencial e impacto social e econ\u00f3mico, cujo seu crescimento pode ser mais lento ou enfrentar estagna\u00e7\u00e3o devido \u00e0 fragmenta\u00e7\u00e3o dos seus dados. A informa\u00e7\u00e3o vital est\u00e1 dispersa em m\u00faltiplos sistemas, com integra\u00e7\u00f5es pouco eficientes, gerando processos lentos e trabalhosos na valida\u00e7\u00e3o e an\u00e1lise dos dados. Relat\u00f3rios demorados, an\u00e1lise manual extenuante e a alta probabilidade de erros cr\u00edticos, que comprometem a tomada de decis\u00f5es. A aus\u00eancia de dashboards em tempo real e apelativos, impede a vis\u00e3o hol\u00edstica do neg\u00f3cio, dificultando a implementa\u00e7\u00e3o de a\u00e7\u00f5es corretivas e preventivas e a antecipa\u00e7\u00e3o de tend\u00eancias. A falta de colabora\u00e7\u00e3o entre departamentos, devido \u00e0 dificuldade de partilha de dados, impede a otimiza\u00e7\u00e3o de recursos e a identifica\u00e7\u00e3o de novas oportunidades. A comunica\u00e7\u00e3o, interna e externa, sofre atrasos, comprometendo a resposta a necessidades urgentes bem como as rela\u00e7\u00f5es com stakeholders. O resultado? Um crescimento sustent\u00e1vel comprometido. Uma solu\u00e7\u00e3o integrada e eficiente de dados \u00e9 crucial para desbloquear todo o potencial do neg\u00f3cio e garantir o seu sucesso, num ambiente cada vez mais integrado e disruptivo.<\/p>\n<p>Como a Mooddie Digital Data Consulting consolidou diferentes bases de dados e transformou relat\u00f3rios lentos e mais antiquados, em dashboards apelativos, em tempo real, gerando insights valiosos e impulsionando a efici\u00eancia e a tomada de decis\u00f5es. <strong>Descubra como!<\/strong>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#0069ff&#8221; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>O Desafio:<br \/>\n<span style=\"color: #000;\">Relat\u00f3rios Antigos, Lentos e uma Base de Dados Complexa<\/span><\/h4>\n[\/nectar_responsive_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]O cliente enfrentava um desafio cr\u00edtico, recorrente e significativo: uma aplica\u00e7\u00e3o antiga e ineficiente que j\u00e1 n\u00e3o respondia \u00e0s exig\u00eancias atuais no que diz respeito a reporting. Os relat\u00f3rios lentos, pouco personaliz\u00e1veis, frequentemente de utilidade limitada, integra\u00e7\u00f5es limitadas e uma base de dados subjacente com uma estrutura complexa e pouco compreens\u00edvel. [\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#0069ff&#8221; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>A Solu\u00e7\u00e3o<\/h4>\n[\/nectar_responsive_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Com uma abordagem inovadora e dedicada, desenvolvemos uma solu\u00e7\u00e3o personalizada e eficiente, aproveitando ao m\u00e1ximo as ferramentas e infraestrutura existente do cliente. O resultado foi claro e expressivo: dados organizados e acess\u00edveis atrav\u00e9s de dashboards interativos; economia de tempo e custos na gera\u00e7\u00e3o de relat\u00f3rios; facilidade na partilha e colabora\u00e7\u00e3o da informa\u00e7\u00e3o; e uma melhoria significativa na produtividade, no fluxo de trabalho e na tomada de decis\u00f5es gra\u00e7as ao acesso atempado \u00e0 informa\u00e7\u00e3o.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#0069ff&#8221; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>A Abordagem<\/h4>\n[\/nectar_responsive_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong style=\"color: #000; font-size: 18px;\">1. Descobrir o que \u00e9 realmente importante<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">Inici\u00e1mos o processo com uma an\u00e1lise aprofundada junto do cliente e com total colabora\u00e7\u00e3o. As reuni\u00f5es iniciais foram cruciais para compreender a real dimens\u00e3o do desafio: extrair informa\u00e7\u00f5es relevantes de uma aplica\u00e7\u00e3o e base de dados complexa e compreender o fluxo e processo existente.<\/span><br \/>\n<strong style=\"color: #000; font-size: 18px;\">2. Resolver o caos dos dados<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">Apesar da falta de documenta\u00e7\u00e3o, mapeamos e reorganizamos a base de dados em total colabora\u00e7\u00e3o com o cliente, criando um modelo eficiente e totalmente escal\u00e1vel.<\/span><br \/>\n<strong style=\"color: #000; font-size: 18px;\">3. Aproveitar o que j\u00e1 existe<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">O investimento pr\u00e9vio do cliente na framework open-source da Mooddie em \u00e2mbito de outro trabalho, proporcionou uma base s\u00f3lida para o projeto. A migra\u00e7\u00e3o de dados para o Datalake e Datamart existentes, otimizou tempo e recursos para esta solu\u00e7\u00e3o.<\/span><br \/>\n<strong style=\"color: #000; font-size: 18px;\">4. Transformar relat\u00f3rios em dashboards<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">A partir dos dados organizados, desenvolvemos dashboards intuitivos e din\u00e2micos, baseados em modelos de dados personalizados para atender \u00e0s necessidades espec\u00edficas do cliente e das suas \u00e1reas de neg\u00f3cio. Estas ferramentas modernas substitu\u00edram os antigos relat\u00f3rios est\u00e1ticos, proporcionando uma vis\u00e3o completa e em tempo real do neg\u00f3cio, permitindo que o cliente explore e analise os dados de forma independente, aut\u00f3noma e eficaz.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#0069ff&#8221; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>O Resultado<\/h4>\n[\/nectar_responsive_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong style=\"color: #000; font-size: 18px;\">Dados em tempo real<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">Os relat\u00f3rios lentos e desatualizados ficaram para tr\u00e1s. Agora, o cliente disp\u00f5e de dashboards din\u00e2micos e acess\u00edveis, que atrav\u00e9s de um clique fornecem todas as informa\u00e7\u00f5es necess\u00e1rias e atualizadas instantaneamente.<\/span><br \/>\n<strong style=\"color: #000; font-size: 18px;\">Autonomia do Cliente<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">O cliente ganhou total autonomia na gest\u00e3o de seus dados. A solu\u00e7\u00e3o elimina a depend\u00eancia do fornecedor para cria\u00e7\u00e3o de relat\u00f3rios e dashboards, gerando economia e maior flexibilidade.<\/span><br \/>\n<strong style=\"color: #000; font-size: 18px;\">Vis\u00e3o clara e organizada<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">O caos dos dados deu lugar \u00e0 organiza\u00e7\u00e3o dos dados. Agora o cliente consegue aceder e compreender facilmente o contexto da sua informa\u00e7\u00e3o dispon\u00edvel, aplicar filtros e correlacionar dados de acordo com as suas necessidades\/\u00e1reas de neg\u00f3cio.<\/span><br \/>\n<strong style=\"color: #000; font-size: 18px;\">Efici\u00eancia e poupan\u00e7a<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">Apostar em ferramentas open source permitiu integrar todas as solu\u00e7\u00f5es necess\u00e1rias sem a aquisi\u00e7\u00e3o de licenciamento de software, resultando em ganhos significativos de tempo e economia.<\/span><br \/>\n<strong style=\"color: #000; font-size: 18px;\">Tomada de decis\u00f5es mais \u00e1geis e fundamentadas<\/strong><br \/>\n<span style=\"padding-left: 22px; display: block;\">Com acesso a dados em tempo real e dashboards intuitivos, o cliente toma decis\u00f5es mais estrat\u00e9gicas e informadas em menor tempo.<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#0069ff&#8221; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>Mais do que Dados, uma Solu\u00e7\u00e3o Pronta para o Futuro<\/h4>\n[\/nectar_responsive_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Este projeto de sucesso, comprova a capacidade da Mooddie em transformar sistemas complexos e legados. A colabora\u00e7\u00e3o e a transpar\u00eancia entre as equipas do cliente e da Mooddie, configurou num ambiente repleto de empatia e confian\u00e7a. Neste projeto, foi poss\u00edvel otimizar recursos e entregar resultados eficazes num tempo c\u00e9lere, demonstrando o total compromisso da Mooddie com a excel\u00eancia e o cliente.<br \/>\n<strong>Exemplo:<\/strong> dashboard interativo, desenvolvido com ferramentas open-source, que permite aos utilizadores com a devida permiss\u00e3o de seguran\u00e7a, personalizar de acordo com as suas necessidades em cada momento:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][image_with_animation image_url=&#8221;3529&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#0069ff&#8221; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>O impacto?<\/h4>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=&#8221;h4&#8243; text_color=&#8221;#000000&#8243; text_direction=&#8221;default&#8221; font_size_desktop=&#8221;24px&#8221;]\n<h4>Um cliente mais preparado, mais eficiente e completamente alinhado com os desafios do futuro!<\/h4>\n[\/nectar_responsive_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<em>\u201cNa APL, a integra\u00e7\u00e3o de ferramentas de Business Intelligence (BI) com o CRM Talisma melhorou significativamente a gest\u00e3o e an\u00e1lise de dados, superando as limita\u00e7\u00f5es da interface pouco intuitiva. Esta solu\u00e7\u00e3o permitiu corrigir erros de categoriza\u00e7\u00e3o, monitorizar intera\u00e7\u00f5es em tempo real e obter m\u00e9tricas precisas, otimizando procedimentos e reduzindo tempos de resposta. Com dashboards em tempo real, elimin\u00e1mos a depend\u00eancia de Excel e relat\u00f3rios tradicionais.\u201d<\/em><\/p>\n<p><span style=\"color: #000;\">Carlos Asseiceira, APL \u2013 Porto de Lisboa<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<em>\u201cAgilidade, autonomia, capacidade de resposta, conhecimento: estas s\u00e3o algumas das carater\u00edsticas que nos levaram a mudar e a adotar um novo sistema de BI. Um sistema que nos permita obter respostas e conhecimento de qualquer fonte de dados, inclusive relacionando a informa\u00e7\u00e3o das diferentes fontes. Um sistema que torna os utilizadores finais aut\u00f3nomos, e capazes de criarem os seus relat\u00f3rios, listagens ou dashboards. Uma mudan\u00e7a na forma de trabalhar, que pretende otimizar a efici\u00eancia da pr\u00f3pria organiza\u00e7\u00e3o.\u201d<\/em><\/p>\n<p><span style=\"color: #000;\">Ricardo Mestre &#8211; APSS<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#0069ff&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_color=&#8221;#ffffff&#8221; shape_divider_position=&#8221;top&#8221; shape_divider_height=&#8221;40px&#8221; shape_divider_bring_to_front=&#8221;true&#8221; 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